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At Crime and Cask, we’re on the hunt for quality partnerships that reflect our passion for fine beverages, and Pabst Blue Ribbon is a perfect match. With its roots dating back to 1844, Pabst Blue Ribbon (PBR) is an iconic American beer that has stood the test of time. Founded by German-born brewer Jacob Best, Sr. in Milwaukee, the brewery evolved under the guidance of steamship captain Frederick Pabst, who transformed it into the beloved Pabst Brewing Company by 1889.
Pabst is currently celebrating its 180th anniversary, commemorating this milestone with the release of an extraordinary 180-pack of beer, containing over 2,000 ounces. This celebration highlights Pabst’s long-standing tradition of creating unique promotional packs, like the 99-pack released in 2019, the 1,776-can pack honoring America’s founding, and the 1,844-pack introduced last year for its own anniversary.
What makes Pabst special isn’t just its longevity but its ability to innovate while staying true to its roots. Even during Prohibition, Pabst found a way to keep its brand alive by producing Pabst-ett cheddar cheese, showcasing its adaptability and commitment to its customers. This blend of tradition and innovation aligns with our values at Crime and Cask, making PBR a brand we genuinely admire and support.
We are excited to explore a partnership with Pabst Blue Ribbon and share this iconic American beer with our community of over 70,000 fans across TikTok, Facebook, YouTube, and X. With a shared appreciation for quality and tradition, we believe this collaboration will bring great value to both our audiences.
As we raise a glass of PBR, here’s to celebrating the past, present, and future of an American classic.